Printing technology

What is flex printing and cliche? Advantages of this printing technology.
Printing technology

Nowadays flexo printing is one of the main types by which images are obtained on various materials. Flexography is widely used for printing on packages and labels. With the flexo machine, you can print packages with your company logo, contacts, or any other information.

For many years Logogroup has been using this printing technology. After all, drawing on images, logos or other business information is an integral attribute of the corporate identity of the product, which is also a kind of advertising.

Flexo printing is a way to print on a variety of materials using fast-drying liquid inks. The inks are attached to the resilient printing forms and mounted on cylinders.
Most of the images printed on the flexible packaging that are found everyday in our life, such as a T-shirt bag or do-it-yourself package for bulk products, are printed using a flex machine. This is done using a so-called cliche that transfers the paint to the object by means of polymer flexographic forms. Each cliché is unique, as it is designed individually for each client.

The term flexography consists of two words: "flexible" and "graphein" meaning writing, drawing. For the first time the term "flexodruck" was used in Europe in the mid-20th century. in Germany, and then spread to other countries.
This type of image or information application has many advantages over other types of printing. It combines the ease of manufacturing products with high circulation resistance.

Advantages of flex printing:
- high productivity without loss of quality;
- optimum print speed;
- the ability to print the logo on packages and other products of different thickness;
- work with large circulations;
- unpretentiousness to flexible and soft materials.